Join Adknowledge and discover how to build your brand through social media.
Social Media – New Technology, New Audiences, New Engagement

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Featuring

  Brett Brewer (President of Adknowledge & Co-founder of Intermix, former parent company of Myspace)

 "Get Real: Virtual Currency and Monetizing Social Media"
   (Key Note Speaker)

Brett Brewer is a leading Internet pioneer and executive who has built, operated and sold Internet media companies. Mr. Brewer co-founded his first Internet company, Intermix Media, just two years out of UCLA. From 1998 through its successful $673 million sale to News Corporation in October of 2005, Intermix Media launched several different businesses including Skilljam.com, ecommerce site Alena, and the wildly popular Myspace.com. Mr. Brewer was the only senior executive and board member to remain and lead the company from inception through sale to News Corporation.
In his current position as President and Director of Adknowledge Inc, Mr. Brewer is well on his way to helping build another successful Internet company. This advertising technology company has had strong growth in both revenues and profits and attracted a $48 million minority stake investment from Technology Crossover Ventures (TCV). Adknowledge was a Red Herring top 200 company for 2006 and a Red Herring top 100 company in 2007.
He is an in-demand international speaker who has been featured at numerous industry events, including Goldman Sachs Internet Conference, Gridley Conference, JMP Research Conference, ThinkEquity Growth Conference, Software Information Industry Association, Red Herring, Venice Festival of Media, Dow Jones VentureWire Technology Ventures and Montgomery Technology Conference.

  Harold Mitchell AO (Executive Chairman, Mitchell Communications Group)

 "The State of Advertising in Austrlia"
   (Key Note Speaker)
  • The impact of the downturn on advertising
  • Future trends - predicting the market 5 years from now
  • Shifts in media spend and social media

Harold Mitchell is Executive Chairman of Mitchell Communication Group Limited. In 1976 he started
the company that is now the largest media agency in Australia. Australia’s largest planner and buyer
of media including internet advertising through emitch, and owner of Stadia Media, Australia’s largest
sports ground advertising contractor.
Harold Mitchell is an active contributor to the community and has served on various boards from Sports Organisations to Arts Foundations including Melbourne Symphony Orchestra and Tennis Australia.
In December 2000 he launched the Harold Mitchell Foundation. This is a philanthropic foundation to distribute funds between Health and the Arts. In December 2002 Deakin University conferred on him an honorary degree of Doctor of Laws. In 2003 he delivered the Andrew Olle Memorial Lecture on Media.
In January 2004 he was awarded the Officer of the Order of Australia for his services as a benefactor and fundraiser in support of artistic and cultural endeavour.
On 28 July 2005, he was awarded the Richard Pratt Business Leader Award given by the Australian Business Arts Foundation in recognition of excellence in arts leadership.

With guest appearance:

  Clare Werbeloff

  “Chk Chk Boom: 15 Seconds of Fame - The Aftermath”

  Introducing “Chk Chk Boom” into the Australian vernacular, Clare shot to international
  fame with the “recount” of a shooting outside a Kings Cross nightclub in Sydney earlier
  this year. In an interactive session, she will report on her experience and how social
  media helped to build a reputation over night.

Plus Additional Speakers

  Markus von der Luehe (Managing Director, Adknowledge Australia)

  Markus has 13 years of international business development, consulting, market   
  research and strategy experience covering online media and advertising. Before joining
  Adknowledge, Markus worked for Sensis Interactive, Ninemsn, Nielsen//Netratings,
  PwC Consulting and OgilvyOne in Germany.

  Mark Higginson (Director of Analytics Nielsen - Online Division)

  “Seeing the Wood From The Trees - The Social Media Landscape”
  • The size of social media online and who’s winning and losing
  • From “old school” Online Communities to wunderkind Social Media - is there a  
    difference?
  • Case Studies from recent brands that dare to socialize

With over 12 years of experience in online product development, web communities and digital marketing, Mark has held senior roles with leading Australian publishers and creative advertising agencies. Prior to joining Nielsen, Mark was part of the founding team at ninemsn in 1997, established the online community program at News Interactive (News Ltd) and has worked on creative advertising accounts for Nokia, Qantas, Playstation, Nissan (Tokyo) and IBM.
Most recently Mark was Product Manager for NEWS.com.au and the Renovate channel of Realestate.com.au where he led a complete creative rebuild and platform migration of that product. Mark holds a BA (Hons) in Psychology from Sheffield University in the UK.

  Brian Giesen (Director, Digital Strategy Ogilvy)

 “Digital Influence 501: What are the Next Trends and Hot Cases in Social 
   Media”
  • Why social media and word of mouth are important to business
  • What are the ingredients of “digital influence” (i.e. what makes some individuals
    influential)
  • What are the measurements options

Brian is one of the founding team members of Ogilvy’s 360 Degree Digital Influence group – Ogilvy PR’s industryleading social media practice.
Brian has over ten years of experience managing national social media and digital marketing campaigns across technology, consumer products, and other industries. He managed Screen for Life’s successful partnership with Yahoo!, and he has developed a suite of social media training programs for both clients and Ogilvy staff.
Brian is a passionate search expert who developed Ogilvy PR’s Search Relations and Reputation Management Program helping brands leverage social media to increase their share of voice in traditional, multimedia, news and social media search results.

  Jennifer Wilson (Director, The Project Factory)

  “New Technology, New Audiences, New Engagement”
  • Cutting edge development in technology
  • Applications and the linking of these with brands
  • Live presentations

With more than 20 years experience in interactive media, Jennifer is a highly regarded speaker and thinker. She sits on the National board of The Australian Interactive Media Industry Association and chairs the Mobile Industry Group. Recently, Jennifer joined The Project Factory, a production company dedicated to producing world-class engaging and commercially attractive interactive content.
Jennifer is passionate about device-independent (cross platform) relationships with consumers; understanding the important role of mobile devices in engagement; social networks; context awareness; and delivering a tailored, personalised experience to each consumer. Jennifer’s consulting company, Lean Forward, merged with The Project Factory in 2009.